Recently, there is a very large increase in smartphones and tablets usage in order to access the internet. Indicatively, in a recent study of the Greek Statistical Authority it was noted that "3 out of 10 are connected to the Internet on the go (other than home and workplace),using a portable device. 26.7% of the total population aged 16-74 years and 44.7% of those who used the internet in 2013 were connected to the Internet using a mobile phone or smart phone, laptop or tablet, representing an increase of 18.7% and 9 , 3%, respectively, compared to 2012. "It is certain that in the next 2-3 years, usage of smartphones and tablets to access the internet, is expected to overcome that of desktop computers.
Since the available space on a smartphone screen is much smaller than the screen of a typical computer, the presentation of a website designed for high resolution (laptop screens and desktop) is often problematic. Moreover, the different way in which a touchpad navigation works, where the user uses his fingers and often struggles on various options of a website, has to be taken into account.
The problem is solved by the «responsive web design» technique, during which the target is to offer visitors the greatest ease of navigation, adapted to the possibilities offered by each instrument used.
Thus a website is designed to adapt responsive design data appropriately, taking into acoount the device used. For example, a website might be presented in a three columns layout in large desktop resolutions, in two columns in tablets, and in one column in smartphones and other devices with low resolutions. Similarly, the menu items as images, can vary in size depending on the screen. Responsive web design is basically a set of techniques that allow us to build pages that dynamically adapt to each resolution and orientation of a screen.
The technique of Responsive Design combines new technologies and the respective design approach, so that the result satisfies a correct presentation of the architectural structure of the website information.
It should be noted that this technique is not ideal for websites with complex functions and presentation of information.
Let's discuss whether your website requires planning based on Responsive Design to have the best performance focusing on your goals.